By accessing or using the Ego platform (“Platform”), you agree to comply with and be bound by these Terms of Service (“Terms”). If you do not agree, you must not access or use the Platform.
Ego provides a platform where users (“Consumers”) can create Virtual Personas based on their consumer data and businesses (“Clients”) can access anonymized, aggregated insights derived from these personas for market research purposes. These insights are provided as-is, and Ego makes no guarantees regarding the applicability or usefulness of the insights for specific business purposes.
By submitting data to the Platform, you grant Ego a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, process, anonymize, aggregate, and distribute this data in any manner Ego sees fit. This includes but is not limited to:
Ego will anonymize and aggregate all personal data to ensure privacy. No personally identifiable information (PII) will be shared with businesses or third parties unless explicitly agreed to by the user.
You acknowledge that once data is submitted to the Platform, you relinquish all ownership and control over how the data is used, subject to the anonymization clause above.
Consumers may review insights generated by their Virtual Personas. Ego is not responsible for ensuring these insights align perfectly with the Consumer's expectations or feedback.
Businesses accessing insights from the Platform acknowledge that these insights are anonymized and aggregated. Ego does not guarantee that the data will meet the specific needs or expectations of the business.
Businesses bear sole responsibility for the interpretation and application of insights obtained through the Platform. Ego is not liable for any losses, damages, or failures arising from reliance on these insights.
Businesses may not:
Consumers may receive monetary compensation for the use of their Virtual Personas in market surveys. Compensation amounts and schedules are determined at Ego’s sole discretion. Ego is not liable for delays in compensation caused by external factors such as payment processor issues.
All content, features, and functionality on the Platform—including but not limited to logos, trademarks, and algorithms—are the exclusive property of Ego or its licensors. Unauthorized use is strictly prohibited.
Ego is committed to protecting user data. Our practices are governed by our Privacy Policy, which is incorporated by reference into these Terms. While Ego takes reasonable measures to secure data, it cannot guarantee the absolute security of user-provided information.
Ego reserves the right to terminate or suspend access to the Platform for any user, at any time, without notice, for violations of these Terms or for any other reason at Ego’s sole discretion. Termination does not affect Ego’s right to continue using data collected during your use of the Platform, in accordance with these Terms.
To the maximum extent permitted by law, Ego and its affiliates are not liable for:
Users (both Consumers and Businesses) agree to indemnify and hold harmless Ego and its affiliates from any claims, damages, losses, or expenses arising from their use of the Platform, including misuse of data or insights.
These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict of law provisions.
Ego reserves the right to modify these Terms at any time. Continued use of the Platform after changes are made constitutes acceptance of the updated Terms.
For questions or concerns regarding these Terms, please contact Ego at support@ego.wtf.